Hopping on a Trend Helped this Buyer Create Easters Coolest Egg Hunt

Having a finger on trends is a big part of Snow Westwood’s job. As buyer for Walmart’s Valentine’s Day and Easter products, she’s on the hunt year-round to find the next big thing that will make springtime special. This year, it’s a creative twist on a classic Easter activity: adding LED lights to plastic eggs and accessories, so that even more fun can be had after dark.

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